Press Release SEO without Google Penalties

ballistic bells seo copywriting and content marketing 5 Steps to a Perfect SEO Press Release

Google recognized a problem with press release spam in 2013 and implemented penalties to discourage people from distributing keyword stuffed and over-backlinked fluff pieces intended to game the system. Offenders were forced to take down their press releases to restore their ranking. Even though these new backlinking parameters have been in effect for over four years, there are still many companies out there that don’t understand how to write releases that fit within the new guidelines. In an attempt to get more exposure; they end up doing unintentional harm. Google’s…

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