You need to give people a reason to visit your website – so you publish premium web content that gives potential customers:
- Answers to their questions
- Addresses their concerns
- Gives them unique information they won’t find elsewhere
- Overcomes objections to buying your product or service
- Gets them to engage with your business with a strong call to action
But just publishing awesome content isn’t enough – you need to show up in search engine results – that’s why you need to focus on SEO.
While SEO professionals rely on (sometimes expensive) paid for software to collect the analytical data, optimal keywords, and backlink information that they need to manage multiple domains; there is a laundry list of free online SEO tools available to make search optimizing your website cost you nothing other than your time.
Here are 22 of the best SEO tools for 2017 that you can use to improve your rank in the search results pages.
The best SEO data are that which assists you to better understand how your visitors engage with your website. There is no other tool that provides that data like Google Analytics. None of the other tools in this list is better at showing data that helps you understand the metrics that determine how well you do.
Here are 2 resources from Google that will show you how to master Google Analytics:
Google Search Console
Google Search Console is another must-use tool that helps you visualize how your site appears in search and shows you how to influence various elements of its appearance. You will see your crawling errors, find ways to improve your HTML, and lots more critical information. Read the official help guide and get started!
Moz is a free suite of inbound marketing tools.
These are a few free Moz SEO tools:
- The Open Site Explorer: a backlink analysis tool with handy metrics that approximate link equity.
- Moz Local: allows you to see the state of a website’s local citations and is your first stop you when you start local SEO on a website.
- The Mozbar: a browser toolbar that gives access to Moz’s key features for the webpage you’re on.
- SERP Overlay: a part of the Mozbar that shows the OSE metrics of individual search results.
Google Keyword Planner
Finding keywords can become a difficult chore; Google Keyword Planner is a keyword research tool that makes it easier. Just input a seed word to get a flood of keyword suggestions and estimates of the average monthly searches for each.
Screaming Frog’s SEO Spider Tool
SEO Spider Tool is an incredible, free website crawler.
Use it to get critical data for every URL.
Of course, once you see all of this data, you’ll want to know what to do with it; so here are 2 resources that will set you straight:
Bing and Google
Unsurprisingly the Google and Bing search engines are very useful SEO tools. Mastering search engine functionalities is part of mastering SEO itself.
You can use these search engines to examine indexation, check for duplicate content, uncover content scrapers, find out keyword rankings, analyze results page listings, and look for link prospects.
Check out these resources to get started:
Bing Webmaster Tools (BWT)
BWT also offers users benefits beyond Bing by giving you insights into crawling, indexation, on-page keyword optimization, and many other elements that will have an impact on your Google performance.
Builtwith is a website profiler tool that shows you what technology was used to build a website. Use Builtwith to discover which content management system was used to create the site, which analytics are implemented on the website, and lots of other valuable information.
Web Developer Toolbar
Use GTMetrix is to verify the load speed of a webpage and to find opportunities to improve it. Many
Google Trends reveals changes in search volume for various subjects, search terms, and entities.
MasterGoogle trends to keep your web content relevant and enjoy being one step ahead of your competition. When you’re search marketing you must analyze changes in search query behaviors. Anyone can improve their results by understanding the topics that are trending.
The Structured Data Testing Tool (SDTT)
Use this tool from Google to study your on-page schema code and test schema markups. Just enter the website URL to start.
Redirect Path is a Chrome extension that lets you discover HTTP header and redirect errors, allowing you to fix problems, instead of wasting time looking for them.
Keywordtool.io is a freemium SEO tool that’s fantastic if you need something a quick and way to get keyword ideas.
This tool’s unique aspect is that you can utilize it for:
- App Store keywords
Keywordtool.io is also useful for long-tail keywords that will not show up in Google Keyword Planner due to low search volume.
The Internet Wayback Machine
The Wayback Machine is literally the historical archive of the Internet. Use the Wayback Machine to see what any website used to look like. It’s an awesome investigative tool if you notice some peculiar traffic changes after updating your site, and your backup isn’t available.
CopyScape is the best way to discover if:
- Someone has plagiarized your content
- If a writer you purchased an article from is passing off plagiarized content as original
Firebug is a Firefox extension used for web dev and technical SEO that helps you check elements of code, run code mockups live in the browser, and much more.
SEMrush will show information on paid/organic traffic and also keywords. It’s accessible using the SEObook & SEOQuake toolbars.
Google Optimize is an AB testing service that lets you test different variations of your website so you can tailor it to provide an optimized experience that’s best for your customer and your business.
SEOquake is a free browser extension like the MozBar.
Some of the metrics it can show you are:
- Number of external links
- Google index
- SEM Rush rank
- Alexa rank (this is not a reliable metric anymore)
- Domain age
Use LinkMiner for broken link building. LinkMiner takes your broken link building strategy to a new level. It gives you tons of info about the broken link like:
- Facebook Likes
- DA and PA,
- Backlink numbers from Moz, Ahrefs, or Majestic
You learn just how popular that broken link is and if it has a good amount of links from high authority blogs, so you can maximize your broken link building efforts. Download the extension here.