Knowing that you have to write a business blog to build your business is entirely different from knowing how to write a blog.
Unfortunately, many small and medium sized business owners make the attempt without giving any thought to how bad writing could affect their reputation and authority.
Crafting engaging copy that will build your authority and (hopefully) build your email list requires a specific skill set.
Just like you wouldn’t try to flush your car’s radiator without learning all the steps necessary; don’t try to write a business blog post without first learning what’s involved. Read on to learn how to write a business blog post that will make you look both competent and authoritative.
Pick a Topic
This can be the toughest part of the business blog writing process. You need to decide what topic you want to cover. While the specifics are up to you, there are considerations that are common to all blog writing:
- What is a topic that’s relevant to your niche/industry?
- Are you offering to help solve a problem or teach how to do something?
- Do you want to communicate news or information to the reader?
Pick a Keyword
Business blog writing isn’t usually done for fun (alright, it’s never fun). Blog writing is work and you should expect maximum ROI for your time. What good is a blog post that is never read by your target audience? You need a little (a lot of) SEO to ensure that search engines show your blog post to the right people.
People interested in what you have to offer.
While choosing the right keywords/key phrases (and keyword density) is a topic for another article, for our purposes here today, you need to know that it’s a critical part of how to write a business blog article.
Break it Down
Now you can begin the actual process of building your blog post, working one section at a time. If you follow this outline every time you write a business blog post, the result will be an orderly, comprehensible, and competent article that will effectively convey your message.
The First Section (Intro)
Introduce your reader to your topic, and explain to them why this topic is relevant to them:
- Are you suffering from the heart break of psoriasis? Keep reading to learn the 16 steps to baby smooth skin and kiss flaking goodbye!
- Halitosis destroys the vast majority of marriages in the U.S. today, here are several proven ways to avoid this family destroying problem
Essentially; you’re telling them what you’re going to tell them.
The Second Section (Body)
Now you need to throw some supporting facts at your reader, you need to back up your value proposition. Breakdown what you told them in the first section and elaborate.
Tell them what you promised you would.
Make liberal use of sub-titles, and bulleted lists, keep your paragraphs short. Your article needs to be scannable. Online reading involves quickly looking over an article to decide if it’s worth the effort to read thoroughly – first. Make it easy for them to do so.
This is where search engines are a critical part of the blog writing process. Using an online encyclopedia like Infogalactic, sources found through Google Scholar and references from high authority websites in your niche; you’ll give the reader confidence in your message and assume some of the authority from your sources in their eyes.
The Third Section (Conclusion)
This is the easiest part of blog writing; tell your readers what you told them.
Reiterate your main idea and the solution, steps, information, etc. that you covered in the second section and state your call-to-action if you have one. Always try to use the last few sentences to give the reader a memorable take away from the article.
Confidently Write a Blog for Your Business
Go and write a blog for your business using these easy steps; you’ll reap the benefits of increased authority, more leads, and greater brand awareness that will ultimately improve your bottom line.