Knowing that you have to write a business blog to build your business is entirely different from knowing how to write a blog.
Unfortunately, many small and medium sized business owners make the attempt without giving any thought to how bad SEO copywriting could affect their reputation and authority.
Crafting engaging SEO copy that will build your authority and (hopefully) build your email subscriber list requires a specific skill set.
Just like you wouldn’t try to flush your car’s radiator without learning all the steps necessary; don’t try to write a business blog post without first learning the SEO copywriting skills involved. Read on to learn how to write a business blog post that will make you look both competent and authoritative.
Pick a Topic
This can be the toughest part of the business blog copywriting process. You need to decide what topic you want to cover. While the specifics are up to you, there are considerations that are common to all SEO copywriting:
- What is a topic that’s relevant to your niche/industry?
- Are you offering to help solve a problem or teach how to do something?
- Do you want to communicate news or information to the reader?
Pick a Keyword
Business blog writing isn’t usually done for fun (alright, it’s never fun). Blog writing is work and you should expect maximum ROI for the time you spend. What good is a SEO blog post that doesn’t show up in search results and is never read by your target audience? You need a little (alright, a lot of) SEO copywriting content to ensure that search engines show your blog post to the right people.
People interested in what you have to offer.
While choosing the right keywords/key phrases (and keyword density) is a topic for another article, for our purposes here today, you need to know that it’s a critical part of how to write a business blog article.
Throughly research the most relevant keywords for your niche before starting the SEO writing process.
Break it Down
Now you can begin the actual process of building your SEO blog post, by writing it one section at a time.
If you follow this outline every time you copywrite a SEO business blog post, the result will be an orderly, comprehensible, and competent article that will rank well in search engines while effectively conveying your message.
The First Section (Intro)
Begin by introducing your reader to the topic, and explain to them how this material is going to help them or address an important concern:
- Are you suffering from the heart break of psoriasis? Keep reading to learn the 16 steps to baby smooth skin and kiss flaking goodbye!
- Halitosis destroys the vast majority of marriages in the U.S. today, here are several proven ways to avoid this family destroying problem
- Are you too fat fro your summer clothes? Here are 15 surefire ways to lose weight this week!
- Are termites eating your home out from under you and you can’t afford an exterminator service? Here are 10 proven ways to eliminate those pests using household items
Essentially; you’re starting it off by telling them what it is that you’re going to tell them. The intro sets up the readers expectations and engages their interest so that they continue reading.
The Second Section (Body)
Now you need to throw some supporting facts at your reader, you need to back up your value proposition. Breakdown what you told them in the first section and elaborate on it. You need to tell them what it is you said you would tell them in the intro, and in detail.
But, you must tell them what you promised you would (if you promised the article would solve a problem or answer a question -it had better).
As you copywrite your content, make liberal use of sub-titles, and bulleted lists, and always keep your paragraphs short. Your article needs to be scannable. Online reading involves quickly looking over an article to decide if it’s worth the effort to read thoroughly – first. Make it easy for them to do so.
This is where search engines are a critical part of the SEO blog writing process. Using an online encyclopedia like Infogalactic, sources found through Google Scholar and references from high authority websites in your niche; you’ll give the reader confidence in your message and assume some of the authority from your sources in their eyes.
The Third Section (Conclusion)
This is the easiest part of blog writing; tell your readers what you told them (sum it all up for them).
Reiterate your main idea and the solutions, steps, information, etc. that you covered in the second section and now you can hit them with your call-to-action ( you should always have one). You may be asking them to buy your product, use your service, leave a comment or simply share your content on social media.
Always try to use the last few sentences to give the reader a memorable take away from the article. This is your chance to leave a lasting (favorable) impression on your audience.Say something snappy, witty, motivational -the idea is to leave an impression on your reader.
Confidently Write a Blog for Your Business
Go and write a blog for your business using these easy steps; you’ll reap the benefits of increased authority, more leads, and greater brand awareness that will ultimately improve your bottom line. Let me know what your experience has been writing SEO content for your business blog. What were your successes? What were your failures? What did you learn?
If You Need SEO Copywriting to Make Your Business Blog More Effective
If you need high-quality SEO copywriting to increase your web traffic, attract new leads to your sales funnel, and establish your brand as a credible authority in your industry or niche; please consider speaking with Ballistic Bells to find out how affordable premium web content for your business or ecommerce blog can be.